Dabur India takes a foray into organic space and launches Dabur organic honey on Amazon.In
FMCG Dabur India Limited has partnered with Amazon India to launch Dabur Organic Honey, the very first organic product from Dabur.
Sourced from organic flora, untouched by chemicals and made by wild bees, Dabur organic honey rich in nutrients and antioxidants promises to be completely unprocessed and unpasteurized.
Prashant Agarwal, Marketing Manager, Health Supplements, Dabur India Ltd., said: “Organic is not just a product choice. It is gradually becoming a common way of life. In terms of consumption, the emphasis is on natural and other products. We are confident that people who adhere to this lifestyle will certainly find Dabur Organic Honey a must-have addition to their daily routine. Dabur’s organic honey is completely unprocessed and unpasteurized, with only filtration to remove impurities. 1 brand of honey.
Saurabh Srivastava, Director of Category Management, Amazon India, said: “? ? We are happy to bring the new “Dabur Organic Honey”? ? for customers on Amazon.in. With the new Dabur Organic Honey, we aim to strengthen our portfolio and provide our customers with a wide selection of organic products from a trusted brand like Dabur. We continue to provide our customers with unmatched value, fast and reliable delivery, and a great shopping experience.
“Indian consumers” the demand for organic food has increased and with fitness and a healthy lifestyle in the foreground, we as a brand have developed an organic version of our flagship product Dabur Organic Honey which is 100% pure and natural . The process of sourcing organic honey from isolated tropical forests has been the most rewarding experience for us as a brand and we make sure to deliver the unadulterated, unpasteurized product to our consumers as it is. So yes, I am proud to say that we select apiaries close to only organic farmland managed without chemicals or pesticides to obtain our flagship product. The product is exclusively available on Amazon at Rs 235 for a 300g pack, ”said Smerth Khanna, business manager, e-commerce, Dabur India.