The organic honey market demand of major end-use sectors is expected to increase in the near future


According to the latest study from Persistence Market Research, the global organic honey market is expected to register growth at a CAGR of 7.9% during the forecast period 2021-2031.

The increased use of organic honey as a natural and additive-free substitute for artificial sweeteners is boosting its demand. The demand for organic ingredients in the food industry is booming. This is explained by the increase in consumption and consumer preference for organic products. Additionally, the industry is actively seeking substitutes for conventional sweeteners such as sugar because of the high calories they impart to the foods in which they are used. The demand for low-calorie or calorie-free sweeteners is high, and organic honey is the perfect choice for food and beverage manufacturers around the world.

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Obtaining certifications is seen by manufacturers as a way to drive sales and increase market share.

  • Manuka honey is triple tested to ensure its purity, quality and MGO potency. The New Zealand government’s Ministry of Primary Industry and UMF have awarded certificates to Manuka Health New Zealand Limited for its high-quality manuka honey. It has also received several accreditations for its authenticity, such as non-GMO, kosher, ISO 9001, BRC, halal and many more.
  • In 2019, Hilltop Honey Ltd. has obtained kosher certificates for its products and also received an A rating during the BRC audit. These certifications build confidence in the brand and the organization. It has also started genuine in-house testing and expanded its technical team to provide pure and safe products to customers.

Key points of the market research

  • Regions such as South Asia, Latin America and East Asia have high growth potential for organic honey market, with value CAGRs of 10.3%, 9.1% and 8.6%, respectively.
  • On the basis of end use, the high growth potential is represented by the pharmaceutical industry and the retail / household sector at value CAGRs of 9% and 8.4%, respectively.
  • Europe and East Asia dominate the market with a market share of over 45% together, mainly due to high consumption of healthy products such as organic honey in these regions.
  • Russia and the UK have a large share in Europe, and China alone accounts for over 80% of the market in East Asia.
  • The COVID-19 pandemic has had a significant impact on the global organic honey industry. A major impact was seen on the supply chain as it was disrupted due to nationwide lockdowns and international trade restrictions. But as the situation improves, the market should have optimistic growth prospects.

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Competitive landscape

Large companies making organic honey are looking to invest in research and development activities to provide new and improved products. This is mainly done with the aim of obtaining new flavors or new types of organic honey, which helps companies to improve their product line and market penetration in various regions.

  • Nature Nate’s Honey Co. focuses on research and development to deliver innovative products to its customers, with a strong emphasis on quality. It performs various tests to ensure the purity of its product through its lab and third party labs to ensure high quality standards.
  • YS Eco Bee Farms focuses on intensive research and development for the production of new organic bee products. New product research is carried out in the company’s advanced laboratories with expert scientists to provide safe, pure and organic natural products.

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